City helps small businesses adopt digital technology

The City of Mississauga’s Digital Service Squad (DSS) is back again to help small businesses thrive in Mississauga. Made possible through a $67,500 grant awarded to the City by the Ontario Business Improvement Area Association (OBIAA), the Squad will support the digital transformation of local main street businesses through the adoption of digital tools and technologies.

“We know many of our small businesses have faced difficulties due to the COVID-19 pandemic,” Mississauga Mayor Bonnie Crombie said. “This grant will help them in recovering from the impacts of the pandemic.”

Funding for the grant was provided by FedDev Ontario, a federal program. Made up of five digital technology specialists, the DSS will help main street small businesses this fall and winter in Mississauga’s Business Improvement Areas (BIA). The Squad will achieve this by focusing on digital assessments, building an online brand, attracting clients, marketing and selling their products through the use of digital tools and technology, and seeking support from the BIAs to reach their members and local BIA businesses.

“The COVID-19 pandemic hit Ontario’s main streets hard, so Digital Main Street (DMS) is needed more than ever,” said Kay Matthews, Executive Director of OBIAA.  “We know that businesses that participated in Digital Main Street last year were better able to cope when the pandemic hit. By helping main street small businesses enhance their digital presence, we want them to be able to embrace the latest technologies and benefit from the expertise of the Digital Service Squad. We hope this grant gives them this opportunity to prepare and flourish well into the future.”

The Squad program will be delivered though the Mississauga Business Enterprise Centre (MBEC) under the City’s Economic Development Office (EDO).

MBEC provides guidance and support to help individuals start and grow their small business, including: free business information and guidance; low cost business seminars and workshops; low cost online business courses; training and mentorship programs; and young entrepreneur program.

For more information on the DSS program, visit

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