The Employer Story is an assortment of authentically aligned messages focused on the unique perspectives of current and potential employees. It won Best Use of Copy Style/Tone of Voice.
“Innovative and successful brands today are not only admired for their brand reputations but for their reputations as desirable employers,” said Janice Baker, City Manager and Chief Administrative Officer. “The City is in an enviable position of having both a strong brand and strong employer story making it an attractive organization for current and potential employees.”
The Employer Story campaign guided the creation of new recruitment campaigns, internal staff communications and staff programs.
“The City’s Employer Brand Story is authentic, distinct and compelling,” said Gary Kent, Commissioner of Corporate Services and Chief Financial Officer. “It aligns very nicely with the City’s Brand Story and its three key brand ingredients: Welcoming World Culture, Naturally Enriching and Inspiring Possibilities.”
The Employer Story project team was a partnership with the City’s Communications Division and Human Resources Division. The new employer story campaign features employees from across the organization. It was designed by the City’s in-house Creative Services team.