New board of directors at Tourism Mississauga

Tourism Mississauga, the city’s new destination marketing organization, held its first meeting today with its new Board of Directors. The board is made up primarily of members from Mississauga’s tourism sector who will provide strategic direction to tourism activities and initiatives in Mississauga.

“As we begin our recovery efforts and start to slowly reopen our city, we will be focusing on helping our key sectors like tourism bounce back and galvanize our economy. Our new Tourism Mississauga Board of Directors will focus on how to best drive tourism to our city and encourage people to support ‘Mississauga Made’ in light of our new reality,” said Mayor Bonnie Crombie. “On behalf of Mississauga City Council, we thank these industry representatives for stepping up to take on these roles and for being ambassadors for all that our city has to offer.”

The board consists of three city councillors, as well as external stakeholders representing Mississauga’s tourism sectors:

City Council Members:
Ward 1 Councillor Stephen Dasko
Ward 5 Councillor Carolyn Parrish
Ward 9 Councillor Pat Saito

Members representing the accommodation/hotel sector:
Terry Mundell, Greater Toronto Hotel Association
Toni Frankfurter, Waterside Inn
Peter Eriksson, Hilton Hotel
Frank Russo, Four Points Toronto Airport Hotel
Members representing other services/organizations/venues sector:
Lorrie McKee, Greater Toronto Airport Authority
Sam Kohli, BIA/Business Center/Appraiser
Brad Butt, Mississauga Board of Trade
Members representing the retail/restaurant/culinary sector:
Lesley Boughen, Oxford Properties Group
Members representing the attractions/festival/event sector:
Eileen Keown, Mississauga Symphony Orchestra
Ron Duquette, Retired Corporate Filmmaker

“The new board brings together the right mix of sector-level representation and experience that reflects Mississauga’s growing tourism industry,” said Shari Lichterman, Commissioner, Community Services and Chief Executive Officer, Tourism Mississauga. “I look forward to working with these highly-experienced individuals to promote Mississauga as a tourism destination and to plan the recovery for this hard-hit sector.”

Photo: “As we begin our recovery efforts and start to slowly reopen our city, we will be focusing on helping our key sectors like tourism bounce back and galvanize our economy,” says Mississauga Mayor Bonnie Crombie.

 

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