Small business owners in Mississauga in designated areas now have access to a digital service that will assist with marketing strategies.
The Digital Service Squad (DSS) is available through the City of Mississauga and operated by the Mississauga Business Enterprise Centre (MBEC).
The DSS consists of three digital technology specialists who work with Business Improvement Associations (BIAs) to support main street storefront small businesses to enhance their digital presence. The support is designed to help business owners adopt digital tools and technologies to attract new clients and improve the way their products and services are being marketed.
The DSS is backed by a $50,000 grant awarded to the City by the Ontario Business Improvement Association in partnership with the Government of Ontario. The grant includes the purchase of hardware and technology for the DSS to provide free digital assessments and consultative services. The program will continue until the end of this year.
“Our Digital Service Squad has hit the streets and is already helping main street small businesses bridge the digital divide,” said Michelle Brown of MBEC. “Promoting your business is no longer just putting up a sign at your store front of handing out flyers – it is so much more.”
(Photo: Staff of Supermoon Japanese Style Cheesecake meet with Mississauga Mayor Bonnie Crombie, Councillor George Carlson and MPP Nina Tangri and members of the Digital Service Squad)