The United Way has kicked off their most ambitious, engaging and local campaign to date.

Campaign chair Brian Porter, Scotiabank president and CEO, was joined by Daniele Zanotti, United Way Greater Toronto president and CEO, and supporters to announce a $110 million fundraising goal in the fight against local poverty. Funds raised in the campaign support a network of agencies across Peel, Toronto and York that will help people when and where they need it the most.

Reaching across the region, it’s a campaign with an impact that is fiercely local.

Beyond dollars raised, United Way aims to engage one million people by 2025. As part of the Sept. 17 launch, hundreds of people volunteered at 26 United Way agencies across Greater Toronto: helping cook and serve hot meals (at Brampton’s Knight’s Table, Mississauga’s Eden Food for Change); connecting with programs that support isolated seniors (at Woodbridge’s CHATS); and participating in adaptive sports (at Scarborough’s Variety Village).

Individual actions can have a big impact. Visit unitedwaygt.org/showyourlocallove for simple ways to contribute.