World premiere of “The Dr. Seuss Experience

With tickets officially on sale today at 12:00 p.m. at www.experienceseuss.com, Dr. Seuss fans from across Southwestern Ontario will have the chance to be the first in the world to visit “The Dr. Seuss Experience.”

This imaginative and interactive immersion into the wondrous world of Dr. Seuss will premiere in a standalone space at Mississauga’s Square One on Saturday, October 26.

The Dr. Seuss Experience” is brought to life by Kilburn Live, the Live Events division of Kilburn Media, a leading entertainment company focused on producing content with an emphasis on quality and originality, in conjunction with Dr. Seuss Enterprises, a global leader in educational entertainment. The 15,000-square-foot Seuss-tacular, sensory spectacle will feature multiple rooms with immersive installations themed after some of the iconic author’s timeless works.

One of the most multicultural and family-oriented regions in all of North America, the Greater Toronto Area was chosen for “The Dr. Seuss Experience” because it is an excellent representation of Dr. Seuss’s diverse, global fanbase. In fact, a limited number of pre-sale tickets released last week quickly sold out, signaling the excitement fans have for the beloved author.

“It’s a pleasure to pull back the curtain a little bit more and reveal exactly what guests can expect when they step into the world of Theodor Seuss Geisel in a way never before imagined,” says Mark Manuel, CEO of Kilburn Live. “I think our guests will truly enjoy the visually stunning way we’ve created fun-filled activities for the whole family that, at their core, celebrate the power of reading and the value of imagination.”

The Dr. Seuss Experience” will feature interactive elements from Oh, The Places You’ll Go!The Lorax and Horton Hears a Who, as well as newly announced specialty rooms dedicated to The Sneetches and How the Grinch Stole Christmas!– all designed around key scenes and characters from each of these beloved books to stimulate the hearts, souls and imaginations of fans, both young and young at heart, from across the GTA, and beyond.

“Our goal from the beginning was always to create a space where visitors could step from one book into another, and this experience will make that dream a reality,” says Susan Brandt, president of Dr. Seuss Enterprises, L.P.  “This type of attraction wouldn’t be Seussian without these iconic books inspiring every aspect of the Experience, and we still have a few fun surprises left that guests will only be able to see in person.”

A sneak peek into the details of individual rooms includes:

OH, THE PLACES YOU’LL GO!
Acting as the central hub of the Experience, this fantastical maze constructed from thousands of colourful balloons will guide the way for visitors. Guests wander through the dizzying display as they venture to and from each room.

THE SNEETCHES
The Sneetches have left their Beaches and found themselves in this special room. Here, countless Sneetches, and mirrors on all sides, create a visually stunning, endless sea of Sneetches surrounding guests.

HORTON HEARS A WHO
“A person’s a person no matter how small”, as guests will discover in a room full of clovers creating a beautiful tableau. But guests must be extra quiet and listen very closely to find the special clover from which the Who’s are calling out for help!

HOW THE GRINCH STOLE CHRISTMAS
A very special seasonal room dedicated to Dr. Seuss’s favorite Christmas character will feature surprise activities designed to help guests embrace the holiday season.

THE LORAX
Pay the Onceler, or not, guests will be guided into two completely different worlds based on the choices they make. Whether you enter a Truffula tree forest or a less vibrant place is solely up to you.

The Dr. Seuss Experience” invites fans of all ages on a sensational, nostalgic and awe-inspiring journey, while also offering educators a teaching experience that encourages children to explore the universally applicable, social messages that are at the heart of Dr. Seuss’s beloved work.

“At Oxford, we’re continually focused on the customer experience, so we’re incredibly proud to be hosting the world premiere of The Dr. Seuss Experience at Square One,” added Bradley Jones, head of retail at Oxford Properties. “It’s the perfect example of the innovative entertainment options we’re rolling out across our malls to create true memorable experiences for our customers that simply can’t be created online.”

The tour will travel to multiple, yet-to-be-announced cities across North America and as it expands, guests can expect new interactive additions, based on different books, to join the rotation. To purchase tickets or receive information on future tour dates, visit www.experienceseuss.com.

Photo: A rendering from the “How The Grinch Stole Christmas!” room featured as part of the immersive Dr. Seuss Experience, opening on October 26, 2019 in a stand-alone space at Square One, Mississauga. Kilburn Experiences, LLC (CNW Group/Kilburn Experiences, LLC)

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